The 7 Skills in Network Marketing Success (CIPFERE Formula)
This final section wraps up your Tech Space Masters Orientation beautifully and will resonate well with serious network marketers and new team members.
đĄ The 7 Skills for Network Marketing Success
đ The CIPFERE Formula
If you want to succeed in network marketing, you must master the CIPFERE Formula. These 7 essential skills make up the sales and success process in this business.
Letâs break it down:
đ What Does CIPFERE Stand For?
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C â Contacts
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I â Inviting
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P â Presenting
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F â Follow-up/Close
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E â Enroll/Upgrade
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R â Retain/Coach
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E â Events
Each of these steps plays a vital role in helping you attract, engage, convert, and grow your team. Letâs dive into each one:
1ïžâŁ CONTACTS â Build Your Prospect List
Everything starts with contacts. You can’t sell or recruit without people to talk to.
This skill is called prospecting, and there are three main sources:
đž Personal Contacts
Your phonebook, diary, business cards, classmates, colleagues, family, and friends. These are your “warm market”âpeople you already know.
Tip: Start with at least 150 names. Your uplines should help you contact your warm market as youâre still learning.
đž Online Contacts
Use platforms like:
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Facebook (groups, messenger, timeline, personal page)
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Instagram (DMs, stories, reels)
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WhatsApp (status updates, group chats, inbox)
Focus on branding, sharing value, and creating curiosity.
đž Offline Contacts
Flyers, posters, networking events, birthday parties, referrals, or even chance meetingsâalways be prospecting.
2ïžâŁ INVITING â Create Curiosity
Once youâve identified potential prospects, the next step is inviting them to take a look at the opportunity.
Keep it short, simple, and professional.
Use tools like:
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Phone calls (fast and effective)
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WhatsApp messages (our top choice!)
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SMS or email (less personal but still useful)
The goal isnât to explain everythingâitâs to create curiosity and invite them to a presentation.
3ïžâŁ PRESENTING â Share the Vision
Now that your prospect is interested, itâs time to present your business clearly and confidently.
Ways to present:
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B.O.Ms (Business Opportunity Meetings)
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Webinars
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Recorded videos
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One-on-one sit-downs (most powerful for trust-building)
đŁ Learn to do one-on-one presentationsâit shows leadership and builds belief.
4ïžâŁ FOLLOW-UP / CLOSE â Build Trust and Help Decide
Follow-up is about:
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Building relationships
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Answering questions
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Reassuring your prospects
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Helping them make a decision
âPeople donât care how much you know until they know how much you care.â
Stay in touch without nagging. Ask about their goals. Share your story. Help them visualize how this business can help them achieve their dreams.
5ïžâŁ ENROLL / UPGRADE â Help Them Get Started
This is the sign-up process. Make it simple, supportive, and smooth.
Help your prospect:
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Create their account
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Choose the right package
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Understand their next steps
Celebrate their decision to join!
6ïžâŁ RETAIN / COACH â Keep People Growing
Retention is where long-term income is built. To retain your team, coach them effectively.
Key pillars of retention:
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Reconnect your team to their WHY
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Share knowledge through trainings, books, and mentorship
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Celebrate resultsâboth big and small
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Foster the right mindset (positive, hopeful, driven)
“Your income will never exceed your personal growth.”
Keep learning. Keep showing up. Keep serving your team.
7ïžâŁ EVENTS â Plug Into the Culture
Events are where growth, connection, and belief are built.
Types of events:
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Training seminars
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Team meetings
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Webinars
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Bonding events (retreats, parties, company incentives)
Never miss an event. Leaders are born at events, and the energy you gain is unmatched.
đ Final Thoughts
Mastering the CIPFERE Formula will set you apart. These are not just steps; they are skills you can learn and refine over time.
Start where you are. Take one step at a time. Stay consistent. And remember:
We will walk with you, support you, and guide youâbut we will never work for you. This is YOUR business.
đŹ Help Someone Start Their Journey
If you found this article helpful, share it with someone you care about. Letâs grow and succeedâtogether.